Samson Jagoras

This all started with a simple passion: helping people change their lives through fitness and nutrition. For years, I was the one on the floor—coaching sessions, writing programs, experimenting with every training method, and studying nutrition long before it was trendy. I poured nearly two decades into learning, testing, and refining—earning my degree in Integrative Physiology, working toward my master’s in Sports Nutrition, and stacking up certifications along the way. But more than anything, I learned from real people, real struggles, and real results.

What began as me helping one client at a time slowly grew into something bigger: a vision for a place where community, education, and accountability could live under one roof. That vision became this business.

Today, I’m no longer the one leading workouts or managing the daily operations. My role is to support the incredible team that runs the business day in and day out. I serve as an advisor and owner—helping shape the vision, providing guidance, and making sure the team has the resources and systems they need to thrive. The real credit belongs to our coaches and staff, who carry the mission forward with passion and excellence, transforming lives in ways that go far beyond fitness.

This business began with my personal passion, but it stands today because of the people—our community, our staff, and the lives changed every day inside these walls.

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The foundation of my journey has always been rooted in sports performance and bodybuilding. As a competitive athlete at the University of Colorado (Go Buffs!), I experienced firsthand how speed, size, strength, and agility can be developed inside a true Division I training environment. Along the way, I had the privilege of learning from Olympic-level coaches, powerlifting mentors, bodybuilders, and dietitians who shaped not only how I trained, but how I viewed human performance.

That background gave me a vision: to take the elite training environment I had as a collegiate athlete and make it accessible to the everyday person. I wanted to build a place where anyone—from athletes chasing performance to parents chasing energy—could experience the same standard of coaching, community, and resources normally reserved for world-class programs. That vision came to life through assembling a team of highly skilled performance and training professionals who carry forward that mission every single day.