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Owner & Co-Founder

Samson Jagoras

The OG Badass
For years we watched gyms waste people's time and money as they hired low level trainers who had little regard for their clients. Mainly because these trainers were ill-educated, under paid, and did not emphasize training, nutrition and consistency as the means to transformation. Anyone with an internet connection can come up with exercises, and figure out how to make someone sweaty. But the difference between working out and training is a goal pursued through consistent action. The difference is a program that pairs progressive overload and nutrition to achieve an end result. There are no short cuts, or simple solutions. You have to fall in love with the process. You have to fall in love with the Pursuit.

This all started with a simple passion: helping people change their lives through fitness and nutrition. For years, I was the one on the floor—coaching sessions, writing programs, experimenting with every training method, and studying nutrition long before it was trendy. I poured nearly two decades into learning, testing, and refining—earning my degree in Integrative Physiology, working toward my master’s in Sports Nutrition, and stacking up certifications along the way. But more than anything, I learned from real people, real struggles, and real results.

What began as me helping one client at a time slowly grew into something bigger: a vision for a place where community, education, and accountability could live under one roof. That vision became this business.

Today, I’m no longer the one leading workouts or managing the daily operations. My role is to support the incredible team that runs the business day in and day out. I serve as an advisor and owner—helping shape the vision, providing guidance, and making sure the team has the resources and systems they need to thrive. The real credit belongs to our coaches and staff, who carry the mission forward with passion and excellence, transforming lives in ways that go far beyond fitness.

This business began with my personal passion, but it stands today because of the people—our community, our staff, and the lives changed every day inside these walls.

CREDENTIALS & CERTIFICATIONS

Bachelor's in Integrative Physiology

Master's in Sports Performance

Competitive Athlete at CU

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